I'm finding it hard (and have done in the previous two years) to pinpoint exact and obvious disciplines within illustration that my work sits. I feel it doesn't have one that it all leans towards as a whole, for example having a strong link with editorial or product and packaging. It's so broad at the moment as the whole way through this degree I've done a different brief pretty much every time, and only in recent months has my work started to develop a stronger, more recognisable tone of voice.
I'm going to try and break it down (really obviously) to find common themes that I can link together and begin to see where my work could sit in reality.
-Bright colour and good colour palettes
-Bold shapes
-Strengths working with analogue print methods
-Strengths (developing!) in working with type alongside illustration
-Characters
-Decorative
-Poster design
This is annoying as it doesn't give any direction towards any disciplines!! My practice is too broad/not refined enough.
THIS IS WHAT I SHOULD NOW AIM TO CHANGE - start aiming briefs towards specific disciplines so it's less of a 'nice picture' and more something for a specific use. I feel like I should have realised this two years ago, but it's all part of the learning curve (my curve has just been a bit wider?). I've now achieved a strong tone of voice and improved my drawing by a million miles, but now I need to start seeing where this new fab work can actually exist. I've been aware of it but not applied it until now!
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