Despite Fred's feedback last year saying my Instagram was unprofessional as it was not a new one set up solely for my work, I have stuck by my guns and with my original account and instead tried to refine it to become more professional.
I don't want to set up a new account. There are quite a few industry professionals following me now and commenting on my work that I post, so making a new one would be pointless. Examples of these are Colours May Vary, Independant Leeds, Grammar Studio and various other contemporary and well known illustrators and designers.
I also still don't believe a professional account has to be purely work. I think it's nice and engaging when I see other things on designers accounts that I admire and follow aside from their work. Things like travel, inspiration and just interesting day to day things are nice when mixed in with their work. It makes them seem so much more human and you get a good sense of their personality, which I think really helps with personal branding. I like being able to see what they are into and interested in. Relatability is something that social media is so good for; it just needs to be the right stuff in the right quantity.
I now want my account to be about 80% my work and 20% other appropriate posts - when I travel or see something I'm interested in. A good example of this is when we went to Warsaw, I posted about some typography I really liked that I saw.
There will be no drunk pictures of me/my friends eating pizza at 3am or similar. I have gone back and deleted anything that could be deemed as inappropriate in any shape or form. I understand professionalism is key, but I just don't think a bit of personality goes amiss!
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