End of Module Student Evaluation
BA(hons) Illustration
Name: Charlotte Curnick
Student ID: cc255936
Please identify where the evidence for each of the learning outcomes is within your submission and how well you feel you have met the learning outcomes. Please also grade yourself in relation to the learning outcomes using terms:
>poor, satisfactory, good, very good, excellent (Note- This is so that the team have an understanding of how well you feel you have done. It is not an indication of the actual grade you may receive)
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Learning Outcome
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Evidenced where?
Blog, Sketchbook, RoughsFinal Illustrations, development sheets etc. (No more than 75 words)
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Your grade
Using words:
>poor, satisfactory, good, very good, excellent
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6A3
Demonstrate specific knowledge and specialist understanding of the professional and contextual location of their practice.
Knowledge and Understanding - RESEARCH
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Research into design studios and illustration agencies, visits to contemporary galleries in different countries, visits to parks, collecting contextual research from online resources, research into potential career and internship options, considerations of where my work could exist (galleries, print fairs, product/packaging, publishing), research into opportunities in different cities. BLOG
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Very Good
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6B2
Undertake research to identify and evaluate their personal and professional skills and the career or progression opportunities available to them. (Cognitive Skills - EVALUATION & REFLECTION
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Research into design studios and illustration agencies, research into opportunities in different cities, took part in varied live briefs/competitions (of which some were successful), research into external print and studio facilities, considered what I can afford on a graduate budget. BLOG
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Excellent
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6C2
Develop and implement a personal promotion strategy to communicate to relevant organisations.Practical & Professional Skills - VISUAL QUALITY)
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Developed a strong creative presence both physically and online. Created a logo and recognisable images, a creative CV and invoice template, mockups of physical mailers and considerations of what to send to relevant organisations, created stickers. Set up LinkedIn, Behance and The Dots accounts and regularly updated. Has an Instagram account with a good following (including creative contacts/professionals) which is regularly updated with work.
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Excellent
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6D2
Use a range of appropriate communication methods to present themselves as a professional practitioner to a relevant audience.
Key Transferable Skills - PROFESSIONALISM & COMMUNICATION
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Has a good starting set of professional contacts from a varied background (design studios, publications, illustration agents, illustrators). Has a creative CV and portfolio ready to send to professional contacts. Refined social media to look more professional.
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Very Good
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Evaluation(See guidance below for more information)
You are required to write a 500 word evaluation of this module.
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This has been a very useful module in the sense that it has helped me realise who I am as a practitioner and where my work could sit in real life after graduation. At the beginning of the year I had little confidence in my work and didn't believe I really had a chance of illustrating for a profession. I also had a limited understanding of where my work could exist and what was out in the real world that had something to offer me.
Personal research into various career options, design agencies and freelance work has helped me make informed decisions about where I want to be with my future. Conversations with my tutors helped me work out what options are realistically available for me. I have now realised freelance work is probably going to be primary career option and I now know how I can go about promoting myself after graduation in a positive and professional manner. Contextual research through gallery visits, online research and watching documentaries helped me see which sectors of the industry my work could work well with, and work out which areas I find the most interesting and enticing to work for. I most likely won't have much of a choice initially while starting out and it's likely my interests will develop and change with my work, but I feel much more comfortable now that I have clearer personal goals. My work could fit best in publishing, environmental (murals/galleries) and the product/packaging sectors. I also am now interested in how my work could fit in with advertising, as advertising is such a broad industry with so many areas to explore.
The module pushed me to creative a strong and interesting creative presence to help this positive professional promotion that I most likely wouldn't have done otherwise. It has taught me about self-branding and how I could create a logo and set of professional documents that sit alongside and compliment my work. Initially, I found the branding extremely difficult, as it meant dealing with type and other elements of design I haven't had to before. Once I got into the swing of it and collected contextual research to help with its development, I really enjoyed the branding side of things. It has actually taught me skills I can use for the future in other projects that might help me branch out from illustration a little.
My work has progressed more than I could have hoped for this year, and PPP has taught me how I can use it to make a living. This is an invaluable lesson that I will always be grateful for! I want to keep progressing at the same rate and changing my goals and interests alongside my work. This is an exciting and difficult industry to be trying to break into, but I am no longer afraid and ready for the next step of the way. Whatever happens career-wise will happen and I am ok with that. I do however always feel I will be involved in some sort of creative job; this degree has shown me that this is what I really want to do.
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