I came across these after a friend on graphic design told me about them. I actually think I'm in love with them. They are Sainsbury's own brand packaging from the 1960's and 1970's. They supposedly changed the way packaging has been designed ever since.
The use of shape and the colour palettes are absolutely amazing - so simple yet so effective! I'd love to be able to create something as well designed as these. I'd love to buy the book but it's £400 of Amazon.
